A brand book is how a brand keeps its word
A brand book keeps every menu, page, and print piece on brand. What brand guidelines should cover, and the brand guide we built for Gina's on Congress.
branding
9 posts
Brand refresh vs rebrand: how to tell which one you need
A brand refresh tunes what already works. A rebrand changes what you stand for. How to tell which one your business needs, with real work from our studio.
Food truck branding people can read from across the lot
Food truck branding has to work at a glance. How to approach the logo, wrap, menu board, and growth from trailer to truck, with our Medley Food Co. work.
The menu is the brand guests hold longest
Restaurant menu design does more selling than your sign. How we built Gràcia Mediterranean's leather menu, and what every menu needs before it prints.
Bae Liles needed a store that matched the collection
Bae Liles paid for a fancy site and got a WordPress theme. How we rebuilt Shopify around identity, City Jewell photos, checkout, and a 300+ list.
Apparel branding is a system, not a logo on a tee
Mark, hangtags, pack-outs, and shop have to speak the same language. How we build apparel branding as one system, starting with SLO MTN.
You don't need a full-time creative director
Senior creative leadership without a full-time hire. When a fractional creative director is the smarter move, and how we work with growing brands.
Restaurant naming is brand strategy (not a vibe check)
A restaurant name has to work on the sign, the menu, the domain, and the next location. Five tests we use before anyone falls in love with a vibe.
Packaging that wins on the shelf
Crowded shelves do not forgive weak packaging. How we build multi-SKU packaging systems that read at arm's length, from Herban Bud to Hackboard.