Bae Liles needed a store that matched the collection
Bae Liles paid for a fancy site and got a WordPress theme. How we rebuilt Shopify around identity, City Jewell photos, checkout, and a 300+ list.
Fashion
2 posts
Apparel branding is a system, not a logo on a tee
Mark, hangtags, pack-outs, and shop have to speak the same language. How we build apparel branding as one system, starting with SLO MTN.