A brand book is how a brand keeps its word
A brand book keeps every menu, page, and print piece on brand. What brand guidelines should cover, and the brand guide we built for Gina's on Congress.
restaurants
4 posts
Food truck branding people can read from across the lot
Food truck branding has to work at a glance. How to approach the logo, wrap, menu board, and growth from trailer to truck, with our Medley Food Co. work.
The menu is the brand guests hold longest
Restaurant menu design does more selling than your sign. How we built Gràcia Mediterranean's leather menu, and what every menu needs before it prints.
Restaurant naming is brand strategy (not a vibe check)
A restaurant name has to work on the sign, the menu, the domain, and the next location. Five tests we use before anyone falls in love with a vibe.