Medley Food Co.
A dream that turned into a delicious reality.
The challenge
Medley Food Co. started as a name, a menu, and a chef's vision. The brand needed to grow from an idea in a notebook into a food trailer and then a food truck, without losing the unpretentious, local, obsessively good character of the cooking.
What we did
We built logos, a color system, product packaging, merch, menu design, and a web presence that says exactly who they are. Every piece was designed to work on a trailer window and in a customer's hand.
Services
Brand identity, packaging, web design, and menu design for a growing food business.
Outcome
Starting from zero became the most exciting chapter of the brand. Medley now has a system that feels local and confident, with room to grow from trailer to truck. Related: Herban Bud, Flavor Hospitality.
Build yours
Building a food brand from scratch? See Solutions and Contact, or read Packaging that wins on the shelf and Austin brand identity.
Starting from zero is terrifying. Biggie made it feel like the most exciting thing we'd ever done. The brand is everything I imagined and more.
