Hackboard™
Zero to global in 72 hours.
The challenge
Hackboard 2 had to launch globally with principals in Austin, London, and Shenzhen. Production setbacks were real. The brand side still had to land on time: site, packaging, shipping assets, and a pre-order campaign that built hype without breaking under pressure.
What we did
We handled full brand execution for the debut: website redesign, packaging and asset design, global shipping systems, and a pre-order hype campaign. Design stayed clear and consistent while the rest of the launch moved around it.
Services
Brand identity, packaging, pre-order campaign, and shipping design for a hardware product launch.
Outcome
On the design side, not a single ball was dropped. Hackboard launched with a cohesive system that supported a complex, multi-city debut and left the team with a brand they can keep using.
Build yours
Launching a product that needs identity, packaging, and a storefront in sync? See Solutions and Contact, or explore Austin brand identity. Related: Monster Systems.
It was a global launch amid production setbacks, but on the design side, not a single ball was dropped. Biggie made it happen like it was nothing. We'll never go anywhere else for a product launch.
