Gràcia Mediterranean
Elegant. Coastal. Unmistakably Austin.
The challenge
Gracia is a seafood-forward Mediterranean restaurant and wine bar in Austin's Rosedale neighborhood. The brand needed to feel sun-soaked but sophisticated: honest about its Texas roots while carrying the grace of the Catalan coast, and clear enough to work on a custom leather menu and a takeout bag.
What we did
We developed a warm, refined identity across mark, signage, print, and packaging. The system holds coastal elegance without drifting into pastiche, so the room, the menu, and the bag all feel like one place.
Services
Brand identity, signage, print, and packaging for a full-service restaurant and wine bar.
Outcome
Guests feel warmth, elegance, and a real sense of place the moment they walk in. The brand reads as coastal and unmistakably Austin, in the same hospitality family as Gina's on Congress and Flavor Hospitality.
Build yours
Planning a restaurant brand with a strong sense of place? See Solutions and Contact, or read Restaurant naming is brand strategy, Restaurant menu design, and Austin restaurant branding.
The brand captured exactly what we wanted: warmth, elegance, and a real sense of place. Our guests feel it the moment they walk in.
