Gina's on Congress
Paris meets Rome on Congress Ave.
The challenge
Gina's on Congress sits on historic Congress Avenue, steps from the Texas Capitol, with a century of stories in the walls and a menu that refuses to pick a side between Paris and Rome. The restaurant needed a brand as timeless as its address: one that honors the old world without retreating into nostalgia.
What we did
We built a hand-lettered custom wordmark, a muted ochre palette, and a system that carries across the mark, web, and print. The engagement also covered an investor pitch deck, a brand guide, custom lettering, and menu creation and management, so every guest-facing and back-of-house touchpoint spoke the same language.
Services
Brand identity, web design, print, investor pitch deck, brand guide, custom lettering, and menu creation and management.
Outcome
The identity feels like it has always belonged on Congress Avenue: warm, confident, and ready for the room. It reads as timeless rather than nostalgic, and it fits the same hospitality family as Flavor Hospitality and Grácia Mediterranean.
Build yours
Planning a restaurant brand that lasts? See Solutions and Contact, or read Restaurant naming is brand strategy and Restaurant menu design.
We gave them free rein to come up with our new concept. From the brand to the menu, the process was smooth and BIGGIE was easy to work with.
