PixlSugr
Built to empower the women of esports.
Project Details
PixlSugr is a pro esports gamer with a rapidly growing fanbase and a product line that needed to match the energy. No one had created a brand for women in esports. We developed a design system bold enough to give the girls of gaming a brand they could get behind: colorful designs featuring female heroes, high-contrast graphics, and a look completely authentic to Pixl's persona.
They built a brand for me that could keep up with the world of esports. Strong, empowering, and completely authentic to who I am.
