PixlSugr
Built to empower the women of esports.
The challenge
PixlSugr is a pro esports gamer with a growing fanbase and a product line that needed to match the energy. Almost no one had built a brand system for women in esports. The look had to feel empowering, high-contrast, and completely authentic to Pixl's persona.
What we did
We developed a design system bold enough for the girls of gaming to get behind: colorful designs featuring female heroes, high-contrast graphics, merch, and social assets that stay true to Pixl on stream and off.
Services
Brand identity, merchandise design, and social media creative for an esports personal brand.
Outcome
PixlSugr has a brand that can keep up with esports: strong, empowering, and authentic. The system scales from hoodies to social without losing her voice. Related energy lives in San Marvelous and SLO MTN.
Build yours
Building a creator or apparel brand that has to feel personal and sell? See Solutions and Contact, or read Apparel branding is a system.
They built a brand for me that could keep up with the world of esports. Strong, empowering, and completely authentic to who I am.
