SLO MTN
Built for the long way up.
Project Details
SLO MTN is an outdoor lifestyle brand built with a heavy metal edge. Their idea is that the journey matters more than the destination. We created a fresh new bold wordmark with lightning-bolt attitude, a library of mascot designs, sticker collections, and hat and apparel graphics. Rugged, raw, unapologetically loud.

The brand is everything we wanted and more. Biggie just got it.









