SLO MTN
Built for the long way up.
The challenge
SLO MTN is an outdoor lifestyle brand with a heavy metal edge and a simple idea: the journey matters more than the destination. The founders needed a visual system loud enough for hats, stickers, and apparel without feeling like a costume. It had to feel rugged, raw, and ready for the trail and the shop floor.
What we did
We built a bold wordmark with lightning-bolt attitude, then expanded it into a library of mascot designs, sticker collections, and hat and apparel graphics. Every mark shares the same energy so the brand reads as a system, not a pile of one-off graphics.
Services
Brand identity, apparel graphics, sticker and merch design, and creative direction for an outdoor lifestyle line.
Outcome
SLO MTN now has a wordmark and mascot system that holds up on hangtags, hats, and stickers. Rugged, raw, and unapologetically loud, with room to grow the line without reinventing the look each season.
Build yours
Building an apparel brand that holds up on hangtags and in the shop? See Solutions and Contact, or read Apparel branding is a system and Austin brand identity. Related: San Marvelous, PixlSugr.
The brand is everything we wanted and more. Biggie just got it.
