Website Rebuild

OgiAuto

Japanese cars, straight from the people who export them.

Client
OgiAuto
Location
Nara, Japan
Year
2026
Services
Website · Sanity CMS · Import Guide · AI Imagery

Sam Ogihara White has exported Japanese cars from Nara for more than 20 years. Buyers overseas have to trust him before they ever meet, and the old WordPress site wasn't earning that.

OgiAuto
01

The rebuild

Rebuilt from scratch in Next.js, with Sanity behind it, so Sam lists a car, adds photos and marks it sold himself. Every yen price carries a live estimate in dollars, pounds or Australian dollars.

OgiAuto home page, top to bottom: hero, car listings, import guide
OgiAuto home page, top to bottom: hero, car listings, import guide
OgiAuto home page, top to bottom: hero, car listings, import guide
OgiAuto website on a phone
OgiAuto website on a phone
OgiAuto website on a phone
02

The import guide

Sixteen chapters for US buyers, from the 25-year rule to the forms waiting at the port. Three chapters are free, the rest open with a short sign-up, and the whole guide comes as a 37-page PDF.

OgiAuto import guide sign-up: the guide cover beside the form that emails the PDF
03

The imagery

One character sheet keeps the same black Land Cruiser in every scene, from the harbour in Nara to the port in Texas.

A black Land Cruiser loading onto a RoRo ship in Japan, then delivered at a US port
A black Land Cruiser loading onto a RoRo ship in Japan, then delivered at a US port
Toyota Land Cruiser character sheet used to keep the car consistent across every scene
Five OgiAuto vehicles parked above a bay in Nara: a kei truck, two Land Cruisers, a fire truck and a Toyota sedan

For twenty years I explained importing one WhatsApp message at a time. Now the site does the explaining, the cars look the way they should, and it finally feels like our family business.

Sam Ogihara White, Founder, OgiAuto

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