Brand Identity & Website

Kinsey Kustoms

We kustomize what you love.

Client
Kinsey Kustoms
Location
Georgetown, TX
Year
2026
Services
Brand Identity · Website · Video Production · Copywriting

Kinsey Kustoms is a custom paint shop in Georgetown, Texas. Scott Kinsey has painted motorcycles, hot rods, helmets and guitars for more than 20 years. His work was named a Return of the Cafe Racers Bike of the Day and took Best Bike Paint Job at the Republic of Texas Rally.

01

The logo

We drew the logo first: a skull in a paisley bandana between two airbrushes, one loaded red and one loaded blue, over aggressive lettering.

Kinsey Kustoms logo: a skull in a paisley bandana between red and blue airbrushes
02

The hero video

The hero video runs from Scott's op-art guitar to a ride down a desert highway, then comes to rest on the Kinsey Kustoms name.

03

The website

Website design and development in Next.js. Four featured builds get their own stories, from a Gulf Racing Ducati 748 to steel palms painted for Royal Caribbean ships. The What We Paint photo gallery sorts 131 photos into nine categories, from baggers to aviation.

Kinsey Kustoms homepage: header and the Gulf Racing Ducati 748 featured build
04

The estimate form

Customers can attach up to five reference photos of the bike, the part or the look they want, so the first conversation starts with pictures.

Kinsey Kustoms website, What We Paint gallery and estimate form
Kinsey Kustoms website, What We Paint gallery and estimate form

I'm a paint guy, not a computer guy. Biggie got it anyway. That logo looks like it rolled out of my shop, and the site's loud, mean and shows the work the way I'd show it to you in person.

Scott Kinsey, Owner, Kinsey Kustoms

Build yours

Running a shop whose work sells itself once people see it? See Solutions and Contact. Related: City Jewell, SLO MTN.

Next projectCity Jewell