Bae Liles
Sustainable fashion, built to be seen.
The challenge
Bae Liles is a sustainable, all-woman-made fashion brand that needed more than a pretty website. The collection deserved a cohesive identity and a storefront built to sell, with photography and film that matched the care in the product.
What we did
We rebuilt the Shopify storefront, created a cohesive brand identity, and streamlined the experience for sales. With partner studio City Jewell, we produced photoshoots and film that put the bags and clothing in their best light.
Services
Brand identity, Shopify e-commerce, photography, and film for a sustainable fashion label.
Outcome
The brand feels like Bae Liles: sustainable, intentional, and genuinely beautiful. The digital presence and campaigns now match the elegance of the collection itself.
Build yours
Building a fashion brand that needs identity and a store that sells? See Solutions and Contact, or explore Austin Shopify e-commerce and Apparel branding is a system. Related: San Marvelous.

They understood the task from day one. The brand feels like us: sustainable, intentional, and genuinely beautiful.





