<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Biggie Brands Blog</title><description>Notes on branding, packaging, web and AI creative from Biggie Brands, a brand studio in Austin, Texas.</description><link>https://www.biggiebrands.com</link><language>en-us</language><item><title>Apparel branding is a system, not a logo on a tee</title><link>https://www.biggiebrands.com/blog/apparel-branding</link><guid isPermaLink="true">https://www.biggiebrands.com/blog/apparel-branding</guid><description>Mark, hangtags, pack-outs, and shop have to speak the same language. How we build apparel branding as one system, starting with SLO MTN.</description><pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate><category>Branding</category><category>Apparel</category><category>Fashion</category><author>Kat</author></item><item><title>You don&apos;t need a full-time creative director</title><link>https://www.biggiebrands.com/blog/fractional-creative-director</link><guid isPermaLink="true">https://www.biggiebrands.com/blog/fractional-creative-director</guid><description>Senior creative leadership without a full-time hire. When a fractional creative director is the smarter move for growing brands.</description><pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate><category>Branding</category><category>Creative Direction</category><category>Fractional</category><author>Kat</author></item><item><title>Restaurant naming is brand strategy (not a vibe check)</title><link>https://www.biggiebrands.com/blog/restaurant-naming-is-brand-strategy</link><guid isPermaLink="true">https://www.biggiebrands.com/blog/restaurant-naming-is-brand-strategy</guid><description>A restaurant name has to work on the sign, the menu, the domain, and the next location. Five tests we use before anyone falls in love with a vibe.</description><pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate><category>Branding</category><category>Restaurants</category><category>Naming</category><author>Kat</author></item><item><title>Packaging that wins on the shelf</title><link>https://www.biggiebrands.com/blog/packaging-that-wins-on-the-shelf</link><guid isPermaLink="true">https://www.biggiebrands.com/blog/packaging-that-wins-on-the-shelf</guid><description>Crowded shelves do not forgive weak packaging. How we build multi-SKU packaging systems that read at arm&apos;s length, from Herban Bud to Hackboard.</description><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate><category>Packaging</category><category>Branding</category><category>Cannabis</category><author>Kat</author></item></channel></rss>